Blog

Marketing Start-Ups: Key Strategies for New Businesses

The following is a roundup on the common themes that have emerged as key marketing strategies for new business: Be purposeful. In order to establish yourself as a thought leader, be purposeful in your strategy. Don’t do something just to check a box. Before you decide to jump on an initiative, take a step back to evaluate the following: (1) Does the initiative help establish credibility for your brand? (2) Will you be reaching influencers and decision makers? (3) How you will measure success? This mentality helps to frame future marketing...

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Inspire Your Customers to Call You

To win in today’s competitive business world, it matter little what niche your business is in … the basics to growing your business remains the same … think outside the box and be a step ahead of your competition. Let your customers know what you do, how you do it and that you do it better or cheaper or with more quality and customer service than your competition. You need to bring customers to your door (or website or phone lines). One traditional way to do that is to do something different that stands out from your competition. It...

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Defining Your Company with a Corporate Magazine

Corporate magazines can do more than provide a catalog of goods and services. They can tell your company story, firmly define and entrench your brand, stimulate sales and foster the brand loyalty that market leaders enjoy. Today’s custom publishing no longer has the look of brochureware. It is a relationship-building, high-quality information vessel that brings your brand to life. Ads within the magazine can work in harmony with your magazine focus to promote greater sales, and these ads can help serve to give the company putting out the...

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Marketing Strategies. Preparing your company for battle

To better prepare your business for the world of consumer and B2B sales success, every company, no matter how large or small, needs a marketing strategy. Simply put, marketing strategy is the process by which you inform the marketplace of your existence, your goods, services, capabilities and positive factors. This information and contact with your target buyers is disseminated with the goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of...

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Choosing a Boutique Marketing Firm Over a Larger One

Boutique used to mean a small store selling fashionable clothes or accessories. Now the term has expanded to include a business that serves a sophisticated or specialized clientele. The term “boutique” also now applies to marketing, public relations and advertising companies that are smaller, deliver more personalized campaigns and are more cost-effective than larger agencies. The term can also be used to define different aspects of marketing in different respects. In advertising, a boutique agency is often characterized by its attention...

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Trade Magazines: An Advertising Marketplace

One advantage of Trade magazines is their ability to act as the advertising marketplace for all goods and services within an industry. Trade journals offer advertisers a high level of certainty their target audiences will receive their advertisements. Trade publications have a very good return on investment (ROI) story to tell advertisers. The value of trade magazines can be traced to three inherent qualities that they provide to their advertisers: Trade publications deliver a very focused and selective professional demographic in their...

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Marketing Strategy and Trends for 2015

Is your marketing strategy keeping up with the latest trends? It may be wise to update your marketing plan for the greatest impact maximization. Many experts agree that 2015 will be a good year for business and that things are looking up if companies adapt and position themselves properly. Overall, the economy is improving, and there are indications that growth will continue in 2015. That is positive for small business owners and incentivizes others to either launch or expand if they are positioned to take advantage of the major...

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Interactive Ads for Immediate Sales

Interactive advertising occurs when companies or services use online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. Interactive advertising has been defined as the “paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers.” This is most commonly performed through the internet; often through the use of...

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Direct Mail is still a viable way to reach customers

Although there are many types of communications to choose from when trying to reach or attract customers today, and email and social marketing are trendy and solid ways of marketing… the old-school direct mail approach is still one of the most personal ways to connect with them. Use these six tips below, to help gain more customers through direct mail and grow sales for your small business. FIRST: See what other companies are doing. Put yourself on all the mailing lists you can find that send mailings to your target market. Look into direct...

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Choosing the Best Trade Show Give-Aways

Make certain your give-away is more than just a novelty and that it has perceived value and/or function. The item should support your company’s primary marketing message. For example, if you’re selling computer-related products a branded USB flash drive, mouse pad or screen cleaner is ideal. If you’re in the health care industry hand sanitizer, a wellness calendar or health informational guide ties in seamlessly with your market. The value of novelty items is short-lived and when the fun wears off, the items will be tossed or forgotten....

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