Interactive Ads for Immediate Sales

Interactive advertising occurs when companies or services use online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.

Interactive advertising has been defined as the “paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers.” This is most commonly performed through the internet; often through the use of an ad server that can deliver a variety of interactive advertising units.

Interactive ads have a positive effect on the segment of consumers that prefer to see and read ads on the web or via links. Many tablet owners tap on ads to explore them further, and 70% would like the ability to click to buy directly in the magazine or format on which they saw the ad or banner. The editing options available in digital magazines make effects like this possible, and give you the power to influence the most influential readers.

Digital magazines are a direct way to gain access to the most influential consumers and expand your reach through interactive and engaging elements that entice the reader to tap, buy and share. One company that produces digital magazines for Business-to-Business opportunities to reach business targets and customers is Three Marketiers.

The goals of interactive advertising are similar to traditional objectives of advertising, and that is: sell a product or services. This in turn means that many of the traditional elements of advertising impact and effectiveness remain relevant, even within the scope of interactive media. However, interactive advertising also has some properties that expand the range of potential objectives and that improve advertising effectiveness. Interactive advertising also has the potential to decrease the losses associated with poorly coordinated advertising, to reduce the difficulties commonly encountered in clearly communicating an advertising message and to help overcome new product hurdles.

As advertisements can be classified into such categories as product/service, public service announcement, issue, corporate and political, interactive advertising in these areas can interact with the user’s motives to influence outcomes, or consumer responses, reinforcing the need for interactive advertising as a means of persuading potential consumers and target audiences.

Using the Internet as the main medium for interactive advertising to study the methods, types and outcomes, we can then sound out the different user or advertiser controlled aspects.

Various aspects of internet advertising are under the control of the advertiser. Most of these variables include structural elements, such as ad types, formats and features. This does not mean that consumers never control the structure of the interactive ads. Banner Ads, sponsorship, hyperlinks and non-carrier websites are examples of advertiser controlled interactive advertising.

You can bring a reader directly to your website or information page, transport them to a sales sheet or show them a full-blown video or commercial. We have found that interactive ads make for immediate sales. Have you discovered similar results? Are there capabilities and successes associated with digital interactive ads that you can share? Or are you or your company interested in producing a digital magazine to reach your customers or targets? Email us at mikeb@threemarketiers.com to share your comments.