Power in Numbers: Buying Groups and Group Magazines

Beginning in the 1800s, Buying Groups have been created to leverage the purchasing power of a group of businesses to obtain discounts from vendors based on the collective bargaining power of the Group’s Members. There is power in numbers and a Group Magazine that illustrates the strengths and programs of the Group can increase the sales of those vendors, and market the Group, its values and its programs.

Group purchasing is used in many industries to gain purchasing power in such industries as: the grocery industry, health care, electronics, industrial manufacturing and agricultural industries, the nonprofit community, hardware and plumbing supply and other industries.

The goal is to level the playing field for the Members and it is about teamwork, not rivalry. Members join Groups to help themselves and their industry and improve the bottom line for all.

A Group magazine gets that word out to prospective Members, the public, vendors and investors. When that magazine also involves vendors, either with advertising or purchase programs, the vendor benefits by increased sales – the reason they have made their products available to the Group at discounted prices – and the Members benefit by being made aware of the products and services at hand.

Three Marketiers can help your Group build and publish a Group magazine both in print and digitally and make it a win-win situation for the Group and its Suppliers.

What experiences have you had with Buying Groups? Upsides? Downsides? Email us at mikeb@threemarketiers.com to share your comments