Trade Magazines: An Advertising Marketplace

One advantage of Trade magazines is their ability to act as the advertising marketplace for all goods and services within an industry. Trade journals offer advertisers a high level of certainty their target audiences will receive their advertisements.

Trade publications have a very good return on investment (ROI) story to tell advertisers. The value of trade magazines can be traced to three inherent qualities that they provide to their advertisers:

Trade publications deliver a very focused and selective professional demographic in their audience.

The primary readers of trade publications are middle and senior management who exercise a great deal of purchasing behavior in appropriate product categories. Trade publications typically deliver a reader audience that not only are very focused on professional demographics but has the professional behavior relevant to appropriate advertisers.

We believe that advertising in Trade Magazines is often the strongest way to reach and engage the core business audience and we can help you create your own Trade Magazine or help you place your ads and strategize in Trade Magazines. Do you have any thoughts on the subject or any success stories? Email us at mikeb@threemarketiers.com to share your comments or contact us for starting your own programs.