Trade Magazines Target Specific Markets

Unlike general interest consumer publications, Trade publications already have an established niche audience and produce corresponding subject matter for that target audience. Therefore, trade publications can cover an industry in more detail than mainstream consumer publications can.

The end objective of reaching a focused demographic is to reach an audience that has the appropriate category purchasing behavior for the advertisers or sponsor of the magazine.

A unique feature that separates Trade magazines from other consumer-based publications is their tendency to operate under what is called “controlled circulation,” as opposed to paid subscription. Controlled circulation means that the publishers of trade journals will often send out issues free of charge to qualified individuals within an industry. Additionally, numerous trade publications are also often included with memberships in professional industry organizations.

Three Marketiers can create a unique trade magazine for your company or Group and can make it profitable for you. Have you ever considered publishing your own Trade of B2B magazine?

What are your thoughts on individual company magazines rather than broad industry publications? Email us at mikeb@threemarketiers.com to share your comments.