Trade Shows Stats and Benefits

When considering Trade Show Give-Aways, make sure you choose the right item for the trade show audience and consider what the Center for Exhibition Industry Research (CEIR) discovered about trade shows:

  • · 88% of attendees have not been seen by a member of your company’s sales staff in the preceding 12 months
  • · 7 out of 10 attendees plan to buy one or more products
  • · 76% asked for quotes and 26% signed purchase orders (average all shows)
  • · 72% of show visitors say the show influenced their buying decision
  • · 87% of attendees will share some of the information obtained at an exhibition
  • · 64% of attendees tell at least 6 other people about the event
  • · 58% attend only the show in which you are exhibiting
  • · 40% are first-time attendees
  • · It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls

While trade shows are worthwhile, they are not easy. To get the most out of trade shows, exhibit marketers set measurable objectives, pick good shows, design effective exhibits, and more.

Consider your trade show give-aways. As the average trade show has more than 400 exhibitors, where the average attendee will visit about 21 exhibits, you can stand out and attract more visitors with top-notch promotions. Some industry experts believe you can increase your trade show lead counts by 33% with good trade show promotions and promotional products.

Check out the Three Marketiers PROMOTIONAL PRODUCTS page on this web site. Click on the Online Store or Current Specials tabs and see some of the products we can design for you to get YOUR message out with the most effectiveness to your Trade Show visitors.

Do you have any sure-fire give-aways that lead to later contacts and sales? Email us at mikeb@threemarketiers.com to share your comments.